A website is important for businesses because it allows you to build and maintain an online presence, which helps you reach more people.
Importance of a website
As a business owner, a website is essential for your business because it provides a place for consumers and potential clients to learn about what you offer regardless of the day or time.
According to a global survey by Google, 74% of in-store shoppers searched online for locations, in-stock, hours, directions, wait times, and contact information before going in.
If most of your business revenue comes from in-store interactions, it’s important to understand that people have likely searched for information about your business before stepping into your shop.
Having a page with information about your business is a great place to start. However, the following are more benefits of having an online presence:
1. Reach more customers. There are 4.57 billion active users on the internet (Source: Statista), that’s roughly 60% of the population.
You won’t be able to reach everyone, but a website is an excellent way to expand your reach because anyone can visit your site, while not everyone can visit you in-person.
If you depend on local customers, it’s still beneficial to have an online presence because when a person searches for their needs, you have the opportunity to appear in the search results.
2. Sell anytime. If you sell products online, you can get sales any time of the day, and any day of the week.
Since an online store isn’t dependent on a physical location, you have the opportunity to generate more revenue.
In the United States, approximately 227.5 million people have made purchases online (Source: Statista). Consumers love online shopping because it can save time and money.
3. Builds credibility. First impressions are important for your business. When it comes to your website, a professionally-designed, easy-to-use site that loads quickly will build trust with your potential customers.
By owning a domain, you’ll also be able to use it for your email. An email that uses your business domain is important because it makes you look more legitimate.
4. A home for social proof. According to Qualtrics, 97% of people read reviews about local businesses, and 90% said that positive reviews influenced them to buy a product.
Including social proof on your website is a great way to have customer validation and advocacy, which can influence potential customers.
5. Control your brand image. Showcasing your brand and being in control of how it’s portrayed will help you get your message across the way you intended.
Being clear about who you are, what you do and stand for will build trust with your customers. It’ll also help you develop your brand.
6. Keep your customers updated. Since your website is always “open”, you can easily share updates and announcements.
This can be done with a banner at the top of the page, or a brief explanation on your homepage.
Sharing updates on your website is a great way to keep your customers up-to-date.
Work less to generate more business
It’s common to think that building a website requires a lot of skills, time, and money, or that you don’t even need one.
However, the costs are minimal and the value that it’ll provide is immense. The main benefits are that it’ll allow you to work less and generate more business at the same time.
By using social media and search engines, you can spend your advertising dollars more effectively because you’ll spend less and reach a larger audience.
Depending on the type of business you have, you can buy ads to generate leads, traffic, or conversions.
What’s even better is that your ads can run anytime. Therefore, you can get leads or sales any time of the day.
This is a form of automation, which will allow you to work less while generating more business and revenue.
WordPress vs. website builders
When you’re building a website or hiring someone to do it, there are two common options: WordPress, which is a content management system (CMS) or a website builder.
Using WordPress or CMS is the most flexible and allows you to make customizations easily. However, the learning curve is higher, and it can be more difficult to use if you haven’t used it before.
On the flip side, a website builder is easy to use but is less flexible. You may not be able to customize it the way you’d like.
In general, building a site with a website builder causes it to have a slower site speed than one built with a CMS, like WordPress.
According to Think with Google, a slow mobile experience will drive away customers, while one that loads quickly will attract and keep them.
Now, the benefits of using a website builder, such as Wix, Squarespace, or Weebly, are that it’s easy to use, simple, and you don’t need to learn to code.
You’ll start with a pre-designed template, and make adjustments to make it yours.
Regardless of which one you decide to use, focus on providing a fast and clear mobile experience.
Make sure your website has information about your business, what you offer, social proof, and how to contact you.
Frequently asked questions
What’s the best e-commerce platform?
If you want to sell products online, Shopify is an excellent choice because it’s powerful and easy to use.
Does having a website increase business?
Having a great website and optimizing it can generate more business. However, a bad website that doesn’t get any traffic won’t increase business.
What should my website have?
A great website has a user-friendly navigation, responsive design, social proof, call-to-action, and is optimized for mobile.
How can I get more visitors to my site?
Learn about SEO, blog, or use ads to drive traffic.
Whether you’re a big or small business, a website is incredibly valuable. It can drive more leads, traffic, and possibly conversions. You can increase your revenue and develop your brand by building an online presence.
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Featured image courtesy of Pexels.
About David Em
David Em is the founder of More Money More Choices, which he launched to help you take control of your finances and build your dream life. Before More Money More Choices, David worked in leadership positions in the finance industry.